Founder & CEO
I founded Scent In The City in 2019 with the mission to make luxury fragrance shopping easier and more affordable to the everyday person while maintaining quality products to assure customer expectations. We are a global wholesale & retail operation.
Founder & CEO
Alkoby Designs is a Web Design & Digital Marketing Agency that I founded in late 2019. With integrity at our forefront, we aim to not only help scale businesses in the digital age but we focus on educating our clients throughout the entire process.
My name is Lee Alkoby. I am a 26 year old entrepreneur, and a first-generation American stemming from my Israeli and Moroccan heritage. I learned the importance of discipline, hustle, and self-reliance, watching how my father came to this country after leaving the Israeli Defense Force with nothing but $1,000 in his pocket, turning every stone until he made his mark of success on American land. My mother taught me the significance of consistency, hard work, and charisma as I watched her grow a vast network of doctors, teachers, lawyers, business owners, and other professionals. I am always looking for new opportunities to learn and grow, which allows me to stay ahead of industry trends and continuously improve my skills. I have always been fascinated with the world of eCommerce and the endless opportunities it holds, and I am excited to share my journey and knowledge with others.
I began my path to e-commerce in 2017 when I started my first eBay store. At the time I was working for a major aviation company managing their shipping and receiving department. In the process of growing my eBay store, I left the aviation industry and I began work for one of the largest Amazon stores selling trading cards which further piqued my interest in the field I was entering. I later left, and joined Beauty Exchange as their Online Sales Executive, grossing a quarter-million dollars for the company during my tenure. In early 2019 I started Scent In The City and in late 2020, I joined Supmogo, a new tech start-up, as the Director of Business Operations. By early 2021, I was growing a 6-Figure eCommerce business and managing a start-up in the health and wellness space. With a newfound sense of determination and a clear vision for success, I made the bold decision to leave Supmogo and fully devote myself to my own business endeavors, including the rapidly growing Scent In The City and the innovative Alkoby Designs.
The future holds a lot of secrets I've heard, yet my visions are crystal clear. The E-Commerce industry is not only the future, but the NOW, and I plan to move forward and create a plethora of thriving digital storefronts in hopes to further my access to capital in order to expand my investment portfolio. With this goal in mind, I plan to access large amounts of real estate which will help me form solid roots in local communities and allow me to analyze and give back to the communities in need, not with generic donations but with meaningful change catered to each circumstance I find myself in. I believe the root of all entrepreneurial spirit is the act of philanthropy. I invite you to join me on my journey as I strive to make my mark in the eCommerce industry and create a future that is filled with opportunities for myself and those around me.
Sun Tzu, The Art Of War
"Lee Alkoby is a tech-savvy web developer who transforms businesses through innovative marketing strategies increasing efficiency using data integration. With over 6 years of experience, managing his own business and becoming the Director of Business Operations at SUPMOGO, he excels at incorporating communication, customer satisfaction, and financial returns while leading a team through professionalism, engagement, and direction. Lee strives to create a business foundation that is based on purpose, passion, and perseverance, reaching new heights every step of the way." - SUPMOGO (2021)